• Post Every Day
• Watch Technorati and use hot words in your blog
• Have a clear theme that people will find valuable so you get readers that want to come back
• Make Blog Friends. (Link to other people's blogs and they will probably link back to you.)
• Don't be too bland. It is ok to ruffle some feathers sometimes
• Do some search engine optimization on your blog.
• Actively comment and use trackbacks on other blogs
• Put your blog on your website and business card
• Use specific names, brands and words. People search on these.
• Quote good content on your blog from other blogs, be sure to reference it.

Feel free to add to this list in the comments area. What works for you?