It is great if people market you. One way is when they talk about you / refer to you, but what I am talking about is real, intentional marketing. If you can become part of something that people care about, then they will actively market you and you will just soak up the benefit.

The key for doing this is to help and participate in a win-win relationship. Here are some ideas for example:

• Help write a book - The author promotes the book and people read about you in the book.
• Guest write an article or post on someone’s blog or website.
• Promote someone else via a testimonial, and they will frequently point to your testimonial or blog post to enhance their image.
• Free eBook or white paper - as part of a give away on another website.
• Speaking - You are the speaker. The event coordinator is out promoting the event and the speakers.
• Offer a service that enhances someone else’s product or service. They will upsell you to get a sale themselves. (For example, we are frequently part of other marketer’s proposals just for the Buzz Marketing aspect, and those marketing people always win the work.)

These are just some of the ways that you can leverage other people’s marketing efforts to get more visibility for yourself. If there is one common thread, it is the importance of a win/win relationship where you are providing value to someone that they can pass on.