One important item when trying to get better SEO results is to publish frequently.  With a static website this can be difficult.  With a blog it is very natural and easy.

Inbound linking is another important part of SEO and if you write interesting blog posts, people are far more likely to link to them vs a static website that only focuses on sales.

Blogs can also get improved SEO results because they have RSS built into them and you can use this RSS link to integrate your blog content into other tools that link back to your blog.

In your business, the Purpose of Blogging should be lead generation. Getting good search results with your blog will get the right people to your site and create more good leads.

Be sure to look at the different blog plugins as well, such as the All in one SEO plugin for Wordpress.  These tools are often free and you can get great results with them.

Here are some ways you can build your client acquisition strategy with blogs.

1. Blog Writing that really helps your prospects succeed.  If you write blog posts that really help people you are more likely to get links and leads.
2. Niche Keywords – Select keywords that your target market is using to search for solutions online.
3. Call to action – don’t just attract prospects.  Also make sure that you have a clear call to action and can capture prospective client information.
4. Relationship building – you can start a relationship with prospects in many ways.  Email, twitter, facebook, rss readers and more.  Let your prospects connect to you the way they like to.

These are just some ideas for Client Acquisition using blogs.  It is not always an overnight thing but you can build relationships and get prospects on a regular basis with minimal effort on your part.

This can be very effective for local businesses looking to do Interenet Marketing.

Here are some tips to improve the results you get for your blog writing with a local focus.

1. Use your local keywords – but do not ignore the other smaller keyword targets.  Things like neighborhoods, small surrounding towns, parks, local sites etc.
2. Add your address in the footer of the blog and also use the city name in some of your blog posts.  Having it more than once (but not too much) will increase the ranking.
3.  Write about local businesses that are not direct competitors of yours.  For example, if you are a realtor you might talk about home inspectors or home stagers.
4. Write about the community – If I am writing for a restaurant then I would write about what it playing at the cinema down the street and also local events.

These are just some of the obvious things that I would cover to hit a local market.  Local markets have a huge advantage (especially in smaller cities) because there is much less competition and much better keyword focus.  Your blog writing will be a great local content marketing strategy that gets results.

  I can assure you that lead generation with blogs is something that can be very effective.  You are going to have to look around and do some reading to find out everything on this.  Using this technique should help you spend your time more wisely and make faster progress with your time studying.

The following are the most important basic bullet points on Lead Generation with Blogs and related advice on Business Lead Generation to get you started.

1. Niche Target Market – Understanding the target market you are trying to reach will help you hone in on the keywords and offer for your blog.
2. Blog Writing Responsibilities – The more posts a blog gets the better it does in search engines.  You will need to have an editorial calendar and have people assigned to write to the blog on a regular basis.
3. Lead Capture – Split test your different offers to figure out the best lead capture strategy.  More is not always better.  Maybe fewer leads but higher quality leads will make better use of your time.

Listed above are several basic necessary items. We hope this basic list helps you make progress. If you need greater detail you should visit our website at www.buzzoodle.com and get more information on building your own blog lead generation engine. You will probably really enjoy many of the other posts on this blog that cover Business Lead Generation. As you search around, visit trusted information sources and do not assume everything you read about Lead Generation with Blogs is written by someone who know what they are talking about. Make sure you talk to a trusted contractor as well.

However, that would probably be because of the word blog.

Forget blog, and think of it this way.  You can greatly increase attraction and acquisition of clients if you produce regular articles and information that your target market is searching for and achieve high search engine ranking for that information.

That should make perfect sense.  In fact, our entire Buzzoodle system is built on a blogging software engine that is optimized for ease of use, automatic search engine optimization and a heavy focus on lead generation and keyword ranking.  And we do some serious client acquisition for our clients.

Then, if you optimize the articles with clear calls to action (offers) then you can get a higher percentage of people to give you their information for later followup.

A business blog can be the perfect vehicle to achieve this strategy, but most people get lost in the idea of a blog.

The tricky part is in the word automation. We do not automate article writing. We have a system that automates the targeting of keywords at a very affordable price point. You still need to either write articles or pay someone to write articles. And yes, we have a team of inbound marketing writers that you can work with.

But if you want to do the writing yourself, how long will it take?

This is an excellent question and not easy to answer because every industry and website is somewhat different.  I have seen people get results in one week and I have seen other people take months to build up momentum and see a good return.

The key to remember is that just because we have automated the SEO targeting, we are not automating the content creation, and the more content you produce the more results you will get – faster.

A professional SEO Expert will spend 8 hours per week working on one website with a set of 20 keywords.  They know that is what it takes.

A business owner might feel like they have done their duty by writing two or three articles in a month for inbound marketing, but really that is minimal.  You might be able to get by with that if you have a well established site, but chances are you could do much better by doing more.

Blogs are not well-received by many when it is poorly written and contains numerous grammatically errors. Also, a long, poor quality blog, will turn away visitors from visiting your site in the future. Make a good impression by paying attention to the accuracy and professionalism of your writing. Your blog must provide valuable information to your target audience. Quickly establish the value of your blog by presenting the information in a straightforward manner; it is unlikely for visitors to spend a long time on your blog if they immediately perceive your site to not contain the information they are looking for.

Blog syndication services that can help promote your blog. You could increase your exposure exponentially by giving other websites permission to place your blog on their site. Through syndication, your blog can be published on top-tier publisher sites thus gaining a much wider reach in the promotion of your blog and website. This in turn enhances traffic generation and results in lead generation to its target audience.

Knowing the ins and outs of blogging is beneficial in achieving the full effectiveness from this valuable online marketing tool. Blogging is essential to the success of the online presence of your website. Don not overlook the value of blogging as an option to promote your website. There are many online experts that will provide a lot of information and tips on how to make your blogs more productive. The more productive blogs are, the greater the chances of getting the desired results from your traffic and lead generation efforts.

That does not sound hard, but when content marketing starts getting big results, it is easy to get busy with all your new, fresh, targeted leads and you will become to busy to write on a weekly basis.

That is why it is really important to have a system or even hire a blog writer to keep your content marketing effort fresh and moving forward.

I had a recent client that does not care about leads – he simply writes a horse racing business blog about the industry and has used content to establish himself as an expert in the field.  He took a three week vacation, and was not worried too much about what would happen to his blog as it was only three weeks off.

He came back, looked at Google Analytics and emailed me.  He said he should have scheduled at least a few articles to publish while he was gone because the drop off was dramatic.

Internet Marketing using Content Marketing strategies is very effective, but you have to plan on keeping up with it even when you get busy or go on vacation.

The reasons are simple.  One SEO Speaker is not ideal for all audiences.  I teach SEO with Blogs and Social Networking.  Also, I drill home the importance of lead generation and ROI for your effort.

My article: Hire the Best SEO Speaker can help people that are doing an event and want to hire an SEO speaker that is a good fit with the audience and their goals.

Take a look at those articles and think about what is best for you.  SEO is a broad set of skills, not one set of established skills.  Some people excel at link building while others use SEO with Blogs to get results.  Just make sure you understand what your goals are and find someone that can help you get there.

Ron McDaniel speaks to groups of small business owners all over the United States about how to use business blogging, clear calls to action and search engine optimization to build side websites that just create daily hot, targeted leads for their companies.

If you are interested in discussing having Ron do his business blog speech, contact him to discuss your date and his availability.