Can a typo kill lead generation?

The answer is obviously yes.  However, it is not as simple as saying your leads are getting killed by typos.  The color of your headline or one, perfectly spelled and grammatically correct work word can also kill your leads.  There are many factors that effect if someone buys from you or surfs away.

That is why it is important to test and retest all of your marketing.

Typos, even the smallest of errors, will turn some people away but not others.  A certain percentage of people will be turned off by a typo in your marketing.

Some other people may say actually connect better with you because they are prone to make mistakes too.  (I am not advocating typos.)

When you are continually blogging and writing content for sites, you know you will sometimes have a typo in there unless you are really talented at self-editing.

So what should you do?

One safe way to get the get the best of both worlds is to have your website very polished and spell-checked by editors.  Error free and not updated too frequently.

Then have a blog on a different domain or a subdomain that is away from your website.  The blog is a great lead generator but has a more personal feel and is used to drive people over to the main website to close the deal.

Some people will argue that even the blog should not have flaws, and I agree in principle.  However, the practical reality is that given the difficulty of producing regular content, it may be better to be careful, but not too careful, since you need to get information out there.  And sometimes a typo that is the same kind of misspelling a prospect might make will produce surprising results (Again, not advocating it.)

Ultimately, people are too diverse to make one broad statement.  Some people will not do business with you for the slightest error while others that are active in social media and blogging may not even think twice about it.

What is your Marketing Target Market Profile and what are those people searching for?

If you want to get more lead generation with blogs you are going to have to know your target market and know what your target market is searching for.  To market to your target market with a blog, you need to know what kind of information they are searching for if they are looking for your product.

When Buzzoodle sets up a lead generation site that uses blogs, we begin by doing the niche keyword research figure out what words are being searched on and how hard it is going to be to rank well for those keywords.

SEO with blogs can be extremely effective.  And if you set up a blog as a lead generation tool, you are going to get a great Blogging ROI if your product is the kind of thing people do searches to find.

Your Marketing Target Market Profile can be a combination of what you already know about your target clients, a good look at your keywords that currently generate traffic for you, keyword research and even surveys where you ask your clients how they found you and what they would search for to search for your product.

Buzzoodle has launched the Buzzoodle Reseller Program.

It is an interesting mixture.  We wanted to combine the best of several types of resale opportunities and develop a hybrid sales team that could make a good full time or part time living, if so desired.  But we also did not want to exclude serious affiliate professionals.  Lastly, we wanted to give someone the opportunity to build a team and earn a commission on the team sales as well.

Our goal is to combine the best of a genuine, independent virtual sales team with those best elements from Affiliate marketing and network marketing built in.

It is always good to have realistic expecations for lead generation on the web.  How many people do you think will stumble upon your website via a search engine and decide to buy a $1,000 product?

If you have low cost items in a clear storefront, then you may be able to get away with going for the sale right away.

If you have a higher cost or higher risk item, then you are going to want to use a funnel approach to lead generation from you website.

While it may not be ideal for you, consider how to get people to something free or low cost to get them into your sales process.  What are some things you can offer up front for lead generation of visitors?

• Webinar
• Video (Must add contact info first)
• eBook
• White Paper/Report
• Demo
• $1 Trial

These are just some of the things you can offer to jump start your lead generation strategy from the web.

Many people want to know what the Blog ROI will be for a business blog before they begin.

Asking that is no different than asking what a website ROI will be.  Everyone is different.

A better way to look at Blog ROI is to work backward.  Begin with the end you want.

For example, you may want to spend $500 on you business blog.  That is just a made up number taking into account hosting and writing.  You may want to generate $15,000 in sales on that $500 per month budget.  That is a nice ROI and very possible in some cases.  To know if this is a realistic projection, you have to look at your product and your close rate.

Here are some questions to ask:

1. How many of my products do I need to sell to make this return?
2. How many leads to I need for client acquisition to meet the sales numbers?
3. What is the lifetime value of an average new customer?
4. How many people are out looking for our product or service on a daily basis IN OUR MARKET?

Your Business Blog ROI has nothing to do with having a blog.  It has everything to do with crafting a lead generation engine that makes sense with your business model and can generate better client acquisition outcomes that lead to strong ROI from the web.  Reverse engineer the outcome you want to see if business blogging makes sense.

Schedule a demo today.

Buzz Marketing and Viral Marketing are great ways to drive traffic.  However, they are hit and miss strategies that will sometimes under produce and sometimes explode your visibility.

Many people I talk to think that Buzz Marketing and Viral Marketing are the answer to their problems.  This is very far from the truth – because you have to know what you want people to do before you try to get their attention.  You might not get two shots.

So you have to work backwards.  Start with the outcome that you want.  Probably it is lead generation and/or online sales.  If this is the case, spend your time perfecting your lead generation tools online before you worry about viral marketing or Buzz Marketing Campaigns.

You may even have to go back further.  Have you done the proper market research?  Do you know what the real problem your potential customers want solutions for?  You do not want to sell what you want to sell, you want to sell what people want to buy.

If you have a lead generation process online and you know that it is converting at 5% or 10% or 20% …. then you are ready to explore how to increase targeted traffic to your website.    If you are trying to do viral and buzz activities, this may take a few trys, but you know that when one of your viral marketing campaigns hits big, it will actually create customers and revenue.

If you skip this step and hit big with a viral marketing campaign, you might feel good about the great traffic, but without converting some of those to dollars what good did it really do?

Lead Generation with Blogs is possible if you stop thinking about your business blog as a normal blog.

It is easy to get caught up in what a blog is “supposed” to be.

The Purpose of Blogging is whatever purpose you make of it.  Lead Generation with Blogs is one of only a few good business goals for blogs.

Another purpose of blogging is to help protect your brand.

Your business blog can also be set up to build your CEO into a well known industry expert.

However, here at Buzzoodle we focus on using Blogs for Lead Generation and it works great.

Don’t fall into the trap of thinking about a blog in a traditional way.  Your purpose of blogging is whatever you make of it and Lead Generation should be one of your main purposes – if not your only blog purpose.

If you want to use blogging technology to create Inbound Marketing results that translate to lead generation, request a demo today.