If you are using content marketing, you absolutely must keep adding fresh content into your website or blog.

That does not sound hard, but when content marketing starts getting big results, it is easy to get busy with all your new, fresh, targeted leads and you will become to busy to write on a weekly basis.

That is why it is really important to have a system or even hire a blog writer to keep your content marketing effort fresh and moving forward.

I had a recent client that does not care about leads – he simply writes a horse racing business blog about the industry and has used content to establish himself as an expert in the field.  He took a three week vacation, and was not worried too much about what would happen to his blog as it was only three weeks off.

He came back, looked at Google Analytics and emailed me.  He said he should have scheduled at least a few articles to publish while he was gone because the drop off was dramatic.

Internet Marketing using Content Marketing strategies is very effective, but you have to plan on keeping up with it even when you get busy or go on vacation.

We are running one of our Buzzoodle Blogs for a restaurant and it is really getting great results.

Of course, the biggest challenge is that people in restaurants do not have time to write.  However, with some pushing from us we are seeing the restaurant blog get more and more targeted hits and even better – lots of people are starting to sign up for their restaurant newsletter and restaurant coupon.

While this does not make a huge impact on the bottom line in the first month or two, the long term effect of getting new people to try the restaurant and getting them on the email list will net a nice return over the long haul.

A restaurant business blog is a great way for a restaurant to do internet marketing.

First, I joined iLearningGlobal for income and I have increased my my passive income with it.

However, if you think that I am one of those people that joins lots of MLM’s and tell everyone about it all over the web in some annoying way, that is not me.

Here are some iLearning Global Q&A on why I personally joined. But let me be a bit less personal here and list the top 7 reasons anyone would want to join iLearningGlobal.

1. Great People Involved – Go look at the list of people that are adding their wisdom to iLearningGlobal.
2. Self Improvement – iLearningGlobal.tv is full of outstanding business videos and self improvement videos by master trainers.
3. Value – iLearningGlobal is the best content for the lowest price I have seen, and every month they add more iLearningGlobal Videos and it just keeps getting better.
4. Income – If you know people that like training and self improvement, or you are decent at Internet Marketing, you can sign up as a marketer on iLearningGlobal and build an income stream.
5. Quality & Ease – The quality and value of iLearning Global will keep people in the program long term. Unlike many multi-level marketing programs where you need to keep selling more products, this will reoccur each month.
6. They are in pre-launch – iLearningGlobal is just getting going. If you join now you can get all the advantages of being an early jump on your competition.
7. Working with ME – I am rather good at Internet Marketing and if you sign up under me in iLearningGlobal.biz, we would be working together and the way they structured the program, you get a higher percentage if you help people below your grow their iLearning Global Down Line.

Join at www.ilearningglobal.biz/buzzoodle or read more about our custom marketing portal at our Independent iLearning Global Marketer Center

In business, we know that by focusing on a niche we can often be more successful. It is essential to Internet Marketing. If you try to be everything to everyone, you are a watered down jack of all trades and no one will see you as a specialist.

Many small business owners water down their attitude as well. They are afraid of offending someone and loosing sales.

By no means am I suggesting you go out and upset people, but take some time to figure out what attitudes make you who you are and take pride in them, even if not everyone agrees.

For example, I have an attitude that many business owners do not like. I believe that if an employee is not willing to spend 5 minutes a day on their own time creating buzz for where they work, it is grounds to fire them. I believe that is the owner’s responsibility to provide guidance, encouragement and incentives to do this, and that employees along with owners and management must do it. Period.

You would be surprised at how many owners have said “But my employees hate working for me…”

Then stop worrying about buzz marketing and fix that problem first.

That is my Niche Attitude. Love it. Hate it. I don’t care. (And yes, I know it is easier said than done.)

What is your niche attitude? Use the comment option on this blog to let us know, if you are brave enough.

This post is my personal opinion on the differences between Buzz Marketing, WOM – Word of Mouth Marketing and Viral Marketing.

There is so much overlap, that some people think that it is all just word of mouth marketing. Some people think Viral Marketing takes place only on the internet. Some people think Buzz Marketing is when you go out and pay people to fake buzz.

WOM – Word of Mouth – Word of mouth is really people recommending something to someone they know or writing about something in a public place, like the internet. Referrals from a friend are very likely to trigger a purchase, and this is the goal.

Viral Marketing – Making something viral does not necessarily mean someone is willfully recommending the product or service, as in word of mouth marketing. It could be that the message attaches itself to something that someone does, such as an email footer for hotmail, and spreads. Or it could be something that is easy to spread and people enjoy spreading it. Viral marketing spreads very quickly and with little effort once the marketing virus is released.

Buzz Marketing – Buzz Marketing I refer to as word of mouth marketing with the volume turned up. It is the art of getting more people to talk about you more often. Word of Mouth Marketing experts are often trying to do the same thing, but buzz has a stronger focus on increasing volume and passion about the topic.

Good Internet Marketers will use all of these to be successful on the web. Their Internet Marketing Strategy will include:

• Word of Mouth Internet Strategies such as a Refer a Friend website feature
• Viral Marketing Internet Strategies such as a video that is funny or options to easily Digg a page.
• Buzz Marketing Internet Strategies such as creating more content and connections that get people to link to them, write about them, reference them and email about them. One way is to be controversial or exciting, another way to achieve this is with volume of smaller buzz efforts.

With Buzzoodle Buzz Marketing, we prefer a disciplined approach to creating consistently more buzz over the long term with your existing advocates. My  book will address how to do this on a limited budget.

Buzzoodle has established one of these lenses at http://www.squidoo.com/buzzoodle and it has increased our traffic steadily.

It also has been the glue that has helped tie our different sites and resources together.  It has also been an additional page published in something akin to a directory.

Squidoo can help your search engine ranking, your website traffic and your reputation as an expert in your field if you take the time to put together a useful web and let some people know about it.

There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results.

As part of your overall strategy, it is possible to create a plan that will get your steadily increasing traffic, increasing visibility and results. The more employees you have that use a computer the better.

Here are the key elements to getting your employees to create some Internet Buzz for you.

# 1 – Prepare

The first key is to create a clear document on what your employees can and cannot say about the company. What is the vision that you want to make public? What is unique about the organization? What stories can they tell? Collect examples of good and bad posts from employees in other companies.

#2 – Coach

Once this is done, have a meeting and explain that if everyone spends a short amount of time each week participating on the web, they can significantly increase the visibility of the organization and all its employees. Clearly state if this is to be done on the clock or outside of business hours.

Explain that this is not sales. Each employee should participate in online communications and add something of value to wherever they are posting information, and work in where they work if they can. Links are the best, but do not force it.

#3 – Set Minimum Goals

Ask each employee to commit to doing a minimum amount of online buzz each week. Some examples of online buzz are:

• Post comments on other people’s Blog
• Create or maintain your own Website or Blog
• Email a friend and tell them something interesting on your organization’s website
• Write an article for another website, with a bio and link back to the organization’s website.
• Set up a profile on a social networking site and participate in discussions
• Email an author or writer that you have read and introduce yourself, and let them know you like their work.

#4 – Collect & Reward Efforts

Have employees email you or record their buzz in a central place. Have someone review each buzz effort and recognize excellent buzz creation. Talk about how buzz effects search engine ranking and traffic. Give rewards to those top buzz creators and publicly thank them for their effort.

#5 – Review and Renew

Periodically give your employees new talking points about the company. It might be an exciting new product line coming up, it could be a great customer service story to work into a forum post, but keep giving them fresh new things to talk about.

If you give employees exciting new buzz-worthy stories they can repeat plus stress the value of their participation, you will find you have more inbound links and internet buzz than any SEO firm could have generated for you in a legitimate way. And it was basically free.

Ron McDaniel, CEO
Buzzoodle (http://www.buzzoodle.com)
ron@buzzoodle.com

Get your workforce buzzing about you.
Buzz Blog: http://buzzoodle.blogspot.com