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Topic: Email Marketing

Your Personal Email Marketing List

Posted by Ron McDaniel

I have an intimate email list.  It is entirely separate from my main email list and it is called FoR: Friends of Ron.  Please click on that link and go see what it says.  Don’t sign up – unless you REALLY want to after reading that.

You see, that list is my friends list.  I write that email periodically just like I would write to a good friend.  I send links people might be interested in, I let them know about events, and I may just tell them how my latest trip was.

While we all want to cultivate new clients, consider how much stronger your “friends” would be at telling people about you if they simply heard from you a little more regularly.

Here are your 7 reasons to have a friends list.

  • Over 200% open rate – Everyone reads these emails multiple times
  • Over 30% clicks – they spend time with the email and check out the resources
  • Easy to write – If you want to be my friend, you have to be forgiving.  I write these emails quickly like a personal email.
  • A “Go to” resource – I do not think twice about asking this list for a favor.  They are my friends!
  • 50% of the list wants to be your friend.  -  I know about 50% of the people that sign up.  The other group, I assume, would like to get to know me.
  • Replies directly to me – People always reply to these emails as if I’d sent the message to them personally. “I am sorry I can’t make it….”
  • Word of Mouth – The fresher you stay in the minds of people that know you, the more word of mouth you will create.  Plus, these people want to hear about what is new with you, so you can send them stories and updates.

This list is too new for me to know the impact it will have on the business, but I do know it is strengthening relationships and I enjoy the connections.

Free eNewsletter Advice – Get the most out of your ePublication

Posted by Ron McDaniel

If you are just using your eNewsletter to send out company information that is not exceptionally valuable to your client list, you are not getting the most out of your ePublishing effort.  This free article gives you ideas and pointers on how to use your eNewsletter to get better results and have a stronger impact with your readers.

First you must decide what the goal is of your eNewsletter. Here are some possible goals for your eNewsletter and some free advice on how to achieve those goals.

1. I want to strengthen the relationships I have with existing clients

  • Consider mentioning clients in your articles
  • Let your clients contribute articles to your publication
  • Link to a client you mention in an article and later let them know how many clicks to their site your eNewsletter produced.
  • Free give away to one member per month
  • Survey that lets your clients know you appreciate their opinion

2. I want to get new customers

  • Write an article highlighting your successes
  • Thank clients that have given you referrals
  • Be sure to include “Forward to Friend” option on eNewsletter
  • When you meet someone new, ask them if you can add them to your free eNewsletter

3. I want to be seen as an expert

  • Include an article highlighting additional free resources on your website or blog
  • Include a link to a free Podcast of a speech you did
  • Write articles in your eNewsletter that demonstrate your expertise and your ability to make the subject easier to understand for the non-expert.
  • Refer back to other articles in your eNewsletter archieves that are searchable on the web.  That way your effort builds a true resource center.
  • Review other complimentary products and services and make recommendations.

Your eNewsletter will be more effective if you take the time to consider what you goals are and be patient, sending them out on a regular basis with articles focused on achieving your goals.

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