Client Acquisition with Blogging

 Can you do client acquisition with blogs?  Of course you can.  There are multiple ways you can do that but the important thing to remember is that your Business Blog is the home base for your social media strategy.  It is where people will explore and learn more about you.  It is where you can build credibility.  It is where you can drive people with links and rss in your other social media tools.

Here are some ways you can build your client acquisition strategy with blogs.

1. Blog Writing that really helps your prospects succeed.  If you write blog posts that really help people you are more likely to get links and leads.
2. Niche Keywords – Select keywords that your target market is using to search for solutions online.
3. Call to action – don’t just attract prospects.  Also make sure that you have a clear call to action and can capture prospective client information.
4. Relationship building – you can start a relationship with prospects in many ways.  Email, twitter, facebook, rss readers and more.  Let your prospects connect to you the way they like to.

These are just some ideas for Client Acquisition using blogs.  It is not always an overnight thing but you can build relationships and get prospects on a regular basis with minimal effort on your part.

Client Acquisition with Business Blogs

If I said that you could achieve greater client acquisition with business blogs, you might be skeptical.

However, that would probably be because of the word blog.

Forget blog, and think of it this way.  You can greatly increase attraction and acquisition of clients if you produce regular articles and information that your target market is searching for and achieve high search engine ranking for that information.

That should make perfect sense.  In fact, our entire Buzzoodle system is built on a blogging software engine that is optimized for ease of use, automatic search engine optimization and a heavy focus on lead generation and keyword ranking.  And we do some serious client acquisition for our clients.

Then, if you optimize the articles with clear calls to action (offers) then you can get a higher percentage of people to give you their information for later followup.

A business blog can be the perfect vehicle to achieve this strategy, but most people get lost in the idea of a blog.

Blog ROI – Client Acquisition

Many people want to know what the Blog ROI will be for a business blog before they begin.

Asking that is no different than asking what a website ROI will be.  Everyone is different.

A better way to look at Blog ROI is to work backward.  Begin with the end you want.

For example, you may want to spend $500 on you business blog.  That is just a made up number taking into account hosting and writing.  You may want to generate $15,000 in sales on that $500 per month budget.  That is a nice ROI and very possible in some cases.  To know if this is a realistic projection, you have to look at your product and your close rate.

Here are some questions to ask:

1. How many of my products do I need to sell to make this return?
2. How many leads to I need for client acquisition to meet the sales numbers?
3. What is the lifetime value of an average new customer?
4. How many people are out looking for our product or service on a daily basis IN OUR MARKET?

Your Business Blog ROI has nothing to do with having a blog.  It has everything to do with crafting a lead generation engine that makes sense with your business model and can generate better client acquisition outcomes that lead to strong ROI from the web.  Reverse engineer the outcome you want to see if business blogging makes sense.

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Client Acquisition with Blogs?

Is Client Acquisition possible via business blogging?

Yes, but just like anything, your business blog should be honed and optimized to produce the best business results.  And by business results, we do not mean fluffy things like brand awareness or relationships.  We mean Client Acquisition.

Unlike a personal blog, a business blog should focus on very few outcomes.  A clear call to action and sophisticated search engine friendly blog architecture are needed if you want to acquire new customers.

Luckily, a system like Buzzoodle is 100% focused on the business outcomes of a blog.  Buzzoodle has fully rebuilt the most popular blogging engine to achieve high ranking and clearly present the call to action that businesses want prospects to take.  Client Acquisition should not only be hoped for, it should be expected when you are using a professional system for achieving results.