Blog Writing has always been one of the challenges that our business clients face.  They do not want to spend their valuable time writing blog posts every day.  Yet, if you try to do an automated blog writing strategy you will find that your site does not get great results either as it will produce either duplicate content or junk posts.

Addressing these kinds of problems is our main focus.  We have built a middle road solution that will create unique articles that you only need to edit and add to a bit.  This is a huge improvement for business blogs and business blogging software.

It works like this:  You add your targeted keyword and general topic and it builds a general article for you that is unique.  You see the article and you read through it, making changes where you want and also replacing some hash marks  (####) with more details.  If you are familiar with your industry this will be easy.

Then you publish the article.

If you have ever written blog posts from scratch and also edited someone else’s writing, you know how much easier it is to edit an article than to do Blog Writing on the fly.

This is a middle road of creating value and truely unique content while speeding up the process and improving the results.

Setting up an effective Business Blog that generates sales and leads is not just about the Business Blog Software.

The best business blogging software around will not get you results unless you also have some other sites linking into the business blog and also make a clear call to action on the business blog.

Regardless of the business blog software tool you select, the following list will help you get more links and traffic.

1. FaceBook
2. Blog Catalog
3. Tumblr
4. Twitter with Socialtoo
5. WordPress.com – Set up a blog and add your main blog feed on the right in a widget.
6. MyBlogLog
7. Blogger.com – Same strategy as wtih Wordpress.

It is important to keep in mind that these tools have been heavily exploited by people spamming and do not carry much credibility when you first set up accounts on them.  But if you keep using them they eventually gain credibility and will rank steadily higher and generate some steady traffic to your main business blog.

Remember that Buzzoodle does do link generation for corporate blogging clients.

Why would you want to buy a business blogging software solution instead of just sign up for a free blog?

Actually, you should do both.

A free blog is a great way to create inbound links for your business blog and it is a place that is a little less focused, but it can boost your business blog results.

That said, if you have invested in a business blog solution with software that focuses on business outcomes and lead generation with blogs, you will want to focus most of your engergy and content on the domain where your business blogging software is hosted and running.

The free blogs you set up are more of a support role if you have the time for it.

The #1 reason you want to invest in business blogging software instead of going with free blogging software is your ROI.

Business Blogging Software is going to be designed to get business outcomes.  A business blog can generate significant leads and sales when positioned correctly and supporting products or services that can be sold via the web.  (Either sold directly or resulting in qualified leads that can get followup)

If you are shopping for business blogging software there are some things you really have to consider.

1. Don’t look for the most bells and whistles.  Your business blogging software should be simple and focus on lead generation.
2. Search Engine Results – The most powerful business blogging software is going to optimize content to maximize results from search engines for your target market.
3. Call to Action – Your business blog should minimize links and maximize exposure of your call to action – that is how you generate sales and leads with your business blog.
4. Group blogging – a must for your business blog software is to have multiple writers and levels of permission.  The free blogs out on the market usually do not allow multiple authors.
5. Easy to use – The best business blogging software is going to be easy to use.  Maximizing your ROI means more leads for less money and less time spent blogging.  The simpler the blogging software, the less investment of your time.
6. Support – you will want to pay more for a business blog if you are expecting results because you need support and people that are researching improvements all the time.  The industry changes and it is important to stay up to date on the industry and tweak the business blogging software when needed.
7. Linking – Ideally, you choose a Business Blogging company like Buzzoodle to help you because they offer additional important elements like linking and writing when needed.