Small Business Speaker on Lead Generation

Did you know that the CEO of Buzzoodle is also an author and small business speaker on how to build lead generation engines online for small businesses?

Ron McDaniel speaks to groups of small business owners all over the United States about how to use business blogging, clear calls to action and search engine optimization to build side websites that just create daily hot, targeted leads for their companies.

If you are interested in discussing having Ron do his business blog speech, contact him to discuss your date and his availability.

Business Blogging ROI

Measuring your Business Blogging ROI  is much like measuring the ROI on your business referral efforts.

You give out business referrals, you get business referrals back, and some of those turn into great leads.

With blogging, you link out to people and some people will link into your business blog.  This then results in more traffic, more people on your email list and eventually more sales.

Much like referrals, your business blogging ROI may not be easy to measure because it could take months for that link to actually generate business for you.

What things can you meansure to know if business blogging is working for you?

• Lead Generation
• Inbound Links
• Blog Comments
• Email Subscribers
• RSS Subscribers
• Twitter Followers

Business Blogs are also excellent for SEO with Blogs.  This can be measured by your SERP Ranking in Google for your blog and your organic search traffic.

Keep the metrics simple and understand which numbers actually lead to more money for your business.  While measuring your business blogging ROI may not be an exact science, you can become closer than you thought.

Business Blog Link Building

Setting up an effective Business Blog that generates sales and leads is not just about the Business Blog Software.

The best business blogging software around will not get you results unless you also have some other sites linking into the business blog and also make a clear call to action on the business blog.

Regardless of the business blog software tool you select, the following list will help you get more links and traffic.

1. FaceBook
2. Blog Catalog
3. Tumblr
4. Twitter with Socialtoo
5. WordPress.com – Set up a blog and add your main blog feed on the right in a widget.
6. MyBlogLog
7. Blogger.com – Same strategy as wtih Wordpress.

It is important to keep in mind that these tools have been heavily exploited by people spamming and do not carry much credibility when you first set up accounts on them.  But if you keep using them they eventually gain credibility and will rank steadily higher and generate some steady traffic to your main business blog.

Remember that Buzzoodle does do link generation for corporate blogging clients.

Business Blog SEO

For a small business that is looking for a cheap SEO service, a business blog is just the answer.

While a good SEO specialist is worth every penny of the thousands of dollars a month they charge, they are often out of the reach of the small business.

If you are a small business owner and you like the idea of getting great business SEO results, you really need to consider a business blog software solution.

What you need to know about your business blogging solution is that a normal blog will not get as good of SEO results vs a business blog that has been set up with search engine optimization and lead generation as the primary goals.  SEO with Blogs works best if you are planning that from the beginning.

Software for Business Blogging

Why would you want to buy a business blogging software solution instead of just sign up for a free blog?

Actually, you should do both.

A free blog is a great way to create inbound links for your business blog and it is a place that is a little less focused, but it can boost your business blog results.

That said, if you have invested in a business blog solution with software that focuses on business outcomes and lead generation with blogs, you will want to focus most of your engergy and content on the domain where your business blogging software is hosted and running.

The free blogs you set up are more of a support role if you have the time for it.

Business Blog Software

The #1 reason you want to invest in business blogging software instead of going with free blogging software is your ROI.

Business Blogging Software is going to be designed to get business outcomes.  A business blog can generate significant leads and sales when positioned correctly and supporting products or services that can be sold via the web.  (Either sold directly or resulting in qualified leads that can get followup)

If you are shopping for business blogging software there are some things you really have to consider.

1. Don’t look for the most bells and whistles.  Your business blogging software should be simple and focus on lead generation.
2. Search Engine Results – The most powerful business blogging software is going to optimize content to maximize results from search engines for your target market.
3. Call to Action – Your business blog should minimize links and maximize exposure of your call to action – that is how you generate sales and leads with your business blog.
4. Group blogging – a must for your business blog software is to have multiple writers and levels of permission.  The free blogs out on the market usually do not allow multiple authors.
5. Easy to use – The best business blogging software is going to be easy to use.  Maximizing your ROI means more leads for less money and less time spent blogging.  The simpler the blogging software, the less investment of your time.
6. Support – you will want to pay more for a business blog if you are expecting results because you need support and people that are researching improvements all the time.  The industry changes and it is important to stay up to date on the industry and tweak the business blogging software when needed.
7. Linking – Ideally, you choose a Business Blogging company like Buzzoodle to help you because they offer additional important elements like linking and writing when needed.

Blog ROI – Client Acquisition

Many people want to know what the Blog ROI will be for a business blog before they begin.

Asking that is no different than asking what a website ROI will be.  Everyone is different.

A better way to look at Blog ROI is to work backward.  Begin with the end you want.

For example, you may want to spend $500 on you business blog.  That is just a made up number taking into account hosting and writing.  You may want to generate $15,000 in sales on that $500 per month budget.  That is a nice ROI and very possible in some cases.  To know if this is a realistic projection, you have to look at your product and your close rate.

Here are some questions to ask:

1. How many of my products do I need to sell to make this return?
2. How many leads to I need for client acquisition to meet the sales numbers?
3. What is the lifetime value of an average new customer?
4. How many people are out looking for our product or service on a daily basis IN OUR MARKET?

Your Business Blog ROI has nothing to do with having a blog.  It has everything to do with crafting a lead generation engine that makes sense with your business model and can generate better client acquisition outcomes that lead to strong ROI from the web.  Reverse engineer the outcome you want to see if business blogging makes sense.

Schedule a demo today.

Client Acquisition with Blogs?

Is Client Acquisition possible via business blogging?

Yes, but just like anything, your business blog should be honed and optimized to produce the best business results.  And by business results, we do not mean fluffy things like brand awareness or relationships.  We mean Client Acquisition.

Unlike a personal blog, a business blog should focus on very few outcomes.  A clear call to action and sophisticated search engine friendly blog architecture are needed if you want to acquire new customers.

Luckily, a system like Buzzoodle is 100% focused on the business outcomes of a blog.  Buzzoodle has fully rebuilt the most popular blogging engine to achieve high ranking and clearly present the call to action that businesses want prospects to take.  Client Acquisition should not only be hoped for, it should be expected when you are using a professional system for achieving results.