Are You Asking “What is Buzz Marketing?”

Buzz Marketing is word of mouth marketing on steroids.  Buzz Marketing is when something big happens, or when enough small things happen and a buzz starts to build.  Traditionally, Buzz Marketing has been thought of for the big bang sort of buzz.  However, strategies can be put in place to steadily increase the buzz for an organization.

This steady growth of buzz comes from the careful planning and training of employees to act as advocates for the organization.  Tools exist for company employees to create more and more buzz for the organization even if they are not sales and marketing people.

Microsoft has a large percentage of their staff blogging regularly.

Buzz does not just happen online though.  With some thought to your message and what you ask employees to do, you can use Buzz Marketing techniques to create online and offline buzz.  Buzzoodle actually measures each time someone creates some buzz and gives the employee a score.

What has been most effective when using employees to do Buzz Marketing is to have those that are more technical or writing oriented focus their efforts on the web and with email, while having those people that enjoy talking and phone conversations work more with creating buzz when out in public.

Never underestimate fantastic customer service or original products for creating Buzz.  The best buzz marketing results will come from being exceptional, not from buzz marketing tricks and gimmicks.