Let me use an example before I reveal the free website traffic secret rule.

I worked for years with a university that has published an eNewsletter for faculty and staff.  While it is on a public website and it does get website traffic drawn in by the eNewsletter email push, it also has some disadvantages.  The administrators do not care about it getting seen by anyone outside of the university.

Because it is on an older content management system and there is no need to add the SEO elements to the eNewsletter, it has been left alone.  No title tags, keywords or descriptions.

The website does not have friendly url and links, alt tags or any thought to targeting search engine results.

Yet this website suffers from great website traffic.  It suffers from lots of Google, Yahoo and MSN hits.  It suffers from having better website traffic than the main campus website, at certain times of the year.

So what is the number one, big time secret website traffic rule they know?  Content. Content will get you more search engine hits and quality content will get you more people linking to your site.

Their website traffic, even poorly optimized, is high for sheer brute force.  The quality and quantity of their articles and posts (about 15 articles a week for 4 years) has created an ePublishing paradise, a search engine gold mine, and a public information resource that sheds light on the operation of a university and the lives of faculty and staff.

Lots of specific, high quality content updated regularly on your website will pay dividends in website traffic eventually.  If you can optimize some of these web pages, all the better. But even if you do not, eventually lots of good content will find its way into people search results and generate higher website traffic.