If you are using content marketing, you absolutely must keep adding fresh content into your website or blog.

That does not sound hard, but when content marketing starts getting big results, it is easy to get busy with all your new, fresh, targeted leads and you will become to busy to write on a weekly basis.

That is why it is really important to have a system or even hire a blog writer to keep your content marketing effort fresh and moving forward.

I had a recent client that does not care about leads – he simply writes a horse racing business blog about the industry and has used content to establish himself as an expert in the field.  He took a three week vacation, and was not worried too much about what would happen to his blog as it was only three weeks off.

He came back, looked at Google Analytics and emailed me.  He said he should have scheduled at least a few articles to publish while he was gone because the drop off was dramatic.

Internet Marketing using Content Marketing strategies is very effective, but you have to plan on keeping up with it even when you get busy or go on vacation.