People that dive into social media in an attempt to sell often end up wasting their time.

Selling in most social media platforms is difficult and does not typically produce great results in the literal sense.

However, social media is a great platform for you to get people interested in your product, company or in you personally.  That can lead to them investigating you more, signing up for something on your website and that then is a lead for you.

Social media works best as a way to be interesting and create opportunities for people to look deeper into who you are – and maybe buy your stuff.