What is Content Marketing?

Content Marketing is when you intentionally create content that draws people to your company.

The most obvious Content Marketing is writing articles that get ranked well in search engines and generate organic visitors to your site – where ideally you encourage them to start a relationship with you by downloading a free report, signing up for a course, registering to watch a video or any number of other options.

Content marketing is also when you produce content for other sites that encourage people to visit your site.  For example, a video may be watched on one of the video hosting websites but contain the web address of your site, which would result in people visiting your main website after consuming your content on another website where they found it.

Inbound Marketing is another name for Content Marketing.  I like the term Inbound Marketing because it shows what makes this form of marketing so different from others.  You are helping people come to you instead of traditional, interuption marketing.