Measuring your Business Blogging ROI  is much like measuring the ROI on your business referral efforts.

You give out business referrals, you get business referrals back, and some of those turn into great leads.

With blogging, you link out to people and some people will link into your business blog.  This then results in more traffic, more people on your email list and eventually more sales.

Much like referrals, your business blogging ROI may not be easy to measure because it could take months for that link to actually generate business for you.

What things can you meansure to know if business blogging is working for you?

• Lead Generation
• Inbound Links
• Blog Comments
• Email Subscribers
• RSS Subscribers
• Twitter Followers

Business Blogs are also excellent for SEO with Blogs.  This can be measured by your SERP Ranking in Google for your blog and your organic search traffic.

Keep the metrics simple and understand which numbers actually lead to more money for your business.  While measuring your business blogging ROI may not be an exact science, you can become closer than you thought.