The #1 reason you want to invest in business blogging software instead of going with free blogging software is your ROI.

Business Blogging Software is going to be designed to get business outcomes.  A business blog can generate significant leads and sales when positioned correctly and supporting products or services that can be sold via the web.  (Either sold directly or resulting in qualified leads that can get followup)

If you are shopping for business blogging software there are some things you really have to consider.

1. Don’t look for the most bells and whistles.  Your business blogging software should be simple and focus on lead generation.
2. Search Engine Results – The most powerful business blogging software is going to optimize content to maximize results from search engines for your target market.
3. Call to Action – Your business blog should minimize links and maximize exposure of your call to action – that is how you generate sales and leads with your business blog.
4. Group blogging – a must for your business blog software is to have multiple writers and levels of permission.  The free blogs out on the market usually do not allow multiple authors.
5. Easy to use – The best business blogging software is going to be easy to use.  Maximizing your ROI means more leads for less money and less time spent blogging.  The simpler the blogging software, the less investment of your time.
6. Support – you will want to pay more for a business blog if you are expecting results because you need support and people that are researching improvements all the time.  The industry changes and it is important to stay up to date on the industry and tweak the business blogging software when needed.
7. Linking – Ideally, you choose a Business Blogging company like Buzzoodle to help you because they offer additional important elements like linking and writing when needed.