Can a typo kill lead generation?

The answer is obviously yes.  However, it is not as simple as saying your leads are getting killed by typos.  The color of your headline or one, perfectly spelled and grammatically correct work word can also kill your leads.  There are many factors that effect if someone buys from you or surfs away.

That is why it is important to test and retest all of your marketing.

Typos, even the smallest of errors, will turn some people away but not others.  A certain percentage of people will be turned off by a typo in your marketing.

Some other people may say actually connect better with you because they are prone to make mistakes too.  (I am not advocating typos.)

When you are continually blogging and writing content for sites, you know you will sometimes have a typo in there unless you are really talented at self-editing.

So what should you do?

One safe way to get the get the best of both worlds is to have your website very polished and spell-checked by editors.  Error free and not updated too frequently.

Then have a blog on a different domain or a subdomain that is away from your website.  The blog is a great lead generator but has a more personal feel and is used to drive people over to the main website to close the deal.

Some people will argue that even the blog should not have flaws, and I agree in principle.  However, the practical reality is that given the difficulty of producing regular content, it may be better to be careful, but not too careful, since you need to get information out there.  And sometimes a typo that is the same kind of misspelling a prospect might make will produce surprising results (Again, not advocating it.)

Ultimately, people are too diverse to make one broad statement.  Some people will not do business with you for the slightest error while others that are active in social media and blogging may not even think twice about it.