It is always good to have realistic expecations for lead generation on the web.  How many people do you think will stumble upon your website via a search engine and decide to buy a $1,000 product?

If you have low cost items in a clear storefront, then you may be able to get away with going for the sale right away.

If you have a higher cost or higher risk item, then you are going to want to use a funnel approach to lead generation from you website.

While it may not be ideal for you, consider how to get people to something free or low cost to get them into your sales process.  What are some things you can offer up front for lead generation of visitors?

• Webinar
• Video (Must add contact info first)
• eBook
• White Paper/Report
• Demo
• $1 Trial

These are just some of the things you can offer to jump start your lead generation strategy from the web.