Many people want to know what the Blog ROI will be for a business blog before they begin.

Asking that is no different than asking what a website ROI will be.  Everyone is different.

A better way to look at Blog ROI is to work backward.  Begin with the end you want.

For example, you may want to spend $500 on you business blog.  That is just a made up number taking into account hosting and writing.  You may want to generate $15,000 in sales on that $500 per month budget.  That is a nice ROI and very possible in some cases.  To know if this is a realistic projection, you have to look at your product and your close rate.

Here are some questions to ask:

1. How many of my products do I need to sell to make this return?
2. How many leads to I need for client acquisition to meet the sales numbers?
3. What is the lifetime value of an average new customer?
4. How many people are out looking for our product or service on a daily basis IN OUR MARKET?

Your Business Blog ROI has nothing to do with having a blog.  It has everything to do with crafting a lead generation engine that makes sense with your business model and can generate better client acquisition outcomes that lead to strong ROI from the web.  Reverse engineer the outcome you want to see if business blogging makes sense.

Schedule a demo today.