Viral Marketing is where your message spreads like a virus from person to person.

I could tell you about what tools will enhance Viral Marketing, but let me begin by telling you what people do not like to hear.

Viral Marketing is often natural and an outcome from a really great product or service that people want to talk about.

You cannot easily do viral marketing with something that does not have a wow factor.

If something does have a wow factor, it can be enhanced in a number of ways.

• Social Media makes it easier for people to tell other people.
• A good article can generate millions of readers
• A simple email can spread via forwarding
• Widgets and embedding – if you post something like a YouTube video and it is great, people will embed the script in their website and their visitors will see you.  Call this viral embedding.
• Simple word of mouth – don’t assume it has to be online.  Word of mouth is very powerful.