Inbound Marketing vs Buzz Marketing
Inbound Marketing and Buzz Marketing are both just labels placed on a particular marketing strategy. So what are the big differences beween Buzz Marketing and Inbound Marketing?
- Buzz Marketing creates curiosity, but may not easily draw people into the sales funnel the way you hope. Inbound Marketing is usually going to be more focused and lead people into a relationship.
- Buzz Marketing depends on word of mouth and social media to spread the buzz. Inbound Marketing is more strategic in publishing and search engines, although it also can benefit from social media and Word of Mouth.
- Inbound Marketing is more likely to produce leads that are further along in the sale cycle. With Inbound Marketing you are trying to help people that are looking for your product or service find you and learn from you. Buzz Marketing will reach more people, but because it is buzz they may not be likely to purchase anything. It is more of a welcome distraction.
- Buzz Marketing (generally speaking) has more ups and downs. Inbound Marketing is more strategic, measurable and gets better over time.
These are just some of the differences between Buzz and Inbound Marketing. If you want to see what makes Inbound Marketing different, sign up for our Inbound Marketing Demo.
